Understanding Your Goals
You got some new headshots done! Congratulations! Now, how do you choose which ones to use? Consider its purpose. Different platforms and uses require different approaches. A LinkedIn headshot might need energy different from one for your company’s leadership page.
Expression Matters Most
Professional headshots capture more than appearance – they convey your personal brand mostly through your expression. This is true for actors too! Casting directors consistently emphasize that authentic expression outweighs perfect lighting or backdrops.
Reading Expressions in Headshots
- Slight smile: Projects confidence and competence
- Natural smile: Shows approachability
- Serious expression: Conveys some level of authority (when needed)
- Eyes being connected to smile: Creates trust and connection
Matching Expressions to Purpose
Corporate Leadership
- Confident while also being approachable (some smile) with your expression
- Subtle smile showing experience
- Direct eye contact
Client-Facing Roles
- Warmer, engaging smile, more natural the better
- Making sure your eyes are connected to the smile with the same energy
- Approachable demeanor
Creative Professionals (Actors and Models)
- More personality in expression
- Authentic energy
- Natural confidence
- Creative yet professional vibe
How to Select Your Final Image
Key Questions to Ask
- Does this expression match my role?
- Will my potential audience connect with this look?
- Is this expression authentic and true to me?
- What platforms would this be best used on? Are there multiple?
Common Headshot Selection Mistakes
- Choosing overly serious expressions when you interact with clients often.
- Selecting unnatural smiles – People can tell fake smiles from real ones pretty easily
- Picking dated looks – These are photos you should be able to use for at least a few years. Make sure you aren’t going to cringe for years to come at something you are wearing in your headshot
- Using expressions that don’t match your brand – Stay true to who you are and what you are comfortable with.
Making Your Choice
Take time to review your options. The right headshot usually combines genuine expression with professional presence. When choosing, trust your instinct about which shot feels most authentic to you. Also, don’t be afraid to ask your photographer for their two cents when choosing.
